The sale where royalty and billionaires can spend $4.8M on a single horse .

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The buzz as the bidding ticks into the millions can be “compelling” theater as royalty and billionaires compete to buy the best new race horses on the market.

The annual battle of the deepest pockets occurs at Tattersalls’ premier yearling sale – known as Book 1 — where the most enticing one-year-old prospects go under the hammer.
Last year, 106.5 million guineas changed hands – the equivalent to $138 million – and this year’s October renewal promises to break the bank once again.
Of the 552 lots in total, 160 have been sired by the five greatest British and Irish stallions of their generation: Galileo, Dubawi, Frankel, Kingman and Sea the Stars.
At the 2018 sale, a one-year-old son of Dubawi was the subject of a fierce bidding war, eventually selling for £3.675m ($4.8m) to David Redvers for Qatar Racing.
“It is great theater,” said Jimmy George, the marketing manager of Tattersalls, a firm founded in 1766 in London but now based in UK horse racing hotbed Newmarket.
“There are times when it is so extraordinarily compelling in the ring and you can’t help but watch it all unfold. That’s the beauty of Tattersalls and this sale. It’s a little bit special

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